Solving the Engineering Strategy crisis.

A strategy is a high-level plan to achieve one or more goals under conditions of uncertainty, designed through recognizing the challenge (diagnosis), setting a direction to overcome it (guiding policy), and detailing steps to implement the policy (coherent actions).

A good strategy always contains three elements: Diagnosis (define the nature of the challenge in simple terms), Guiding Policy (the overall approach you've chosen to use) and Coherent Actions (steps required to carry out the policy).