Saved by sari
A Global Pandemic Could Be the Best Thing That Ever Happened to Soho House
Have you heard about the new Soho House Mews?
(It's strategic genius).
The Times just published a peek inside Soho Mews, Soho House's new ultra-exclusive London outpost.
And I'm impressed by the vision.
This is a masterclass in brand strategy.
What struck me immediately:
- Elevated experience (silver cutlery, 50-day aged meats)
- Invite-only for select al... See more
(It's strategic genius).
The Times just published a peek inside Soho Mews, Soho House's new ultra-exclusive London outpost.
And I'm impressed by the vision.
This is a masterclass in brand strategy.
What struck me immediately:
- Elevated experience (silver cutlery, 50-day aged meats)
- Invite-only for select al... See more