Software Defaults
people think they want choices. but they prefer good defaults.
Your average e-mail client, browser software, spreadsheet software does not have an opinion regarding how it should be used. Instead, it provides a maximum of flexibility which is appreciated by the average user, yet, not optimal for particular target groups. This enables an untapped potential for challenger firms which are capable of two things ( ... See more
Felix • The Era of Opinionated Productivity Software: Superhuman, Roam, What’s Next? | HackerNoon
Quite simply, it means that the default state of a product - including the default settings for notifications, the onboarding experience, the welcome message you get etc - determine the product’s fate. It’s the only portion of the product that EVERY user experiences, and it sets the bit for every behavior.
Scott Belsky • Collapsing the Talent Stack, Persona-Led Growth & Designing Organizations for the Future
