This is the new backdrop for brand strategy. Radical individualism is out, social connection is in. Brand focus is not on the end customer, but on the communities they belong to. Just as personas made individual consumers visible, the new brand methodology makes visible consumer communities and their co-dependencies and influences. New focus of

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THIS chart is the CLEAREST signal of where the internet is heading. social media time is SHRINKING for the first time in HISTORY, and young people are leading the pullback. Brainrot is OUT. they grew up online, saw the full cycle of social platforms, and learned... See more