#socialstrategy #culture #stateofsocial | Kiana Fathi | 48 comments
This is the new backdrop for brand strategy. Radical individualism is out, social connection is in. Brand focus is not on the end customer, but on the communities they belong to. Just as personas made individual consumers visible, the new brand methodology makes visible consumer communities and their co-dependencies and influences. New focus of
... See moreAna Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
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Welcome to the social media recession 🆘.
Today: a recap of my keynote at Snapchat’s annual conference, detailing how brands have made the public internet an unpleasant place to hang out, what problems it causes marketers, and how platforms will evolve to follow their users into... See more
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