
Saved by Keely Adler
Social vs. Science Experiments

Saved by Keely Adler
Indeed, what is a lab experiment but the attempt to create a reality precisely like this one but where one key thing is changed such that it changes everything else around it? Such is the process of science: you attempt to fix all known variables so that you can understand the cause and effect of changing just one.
We tell entrepreneurs to find a need, test, and trial until they find a solution to that need, move fast, and break things. Yes, betas work; our method is a process of induction, right out of the playbook of the scientific method. Yet we need to insert a framework of intentionality into that process so that at the end of our experiments, we have a
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