Saved by Keely Adler
Social vs. Science Experiments
Indeed, what is a lab experiment but the attempt to create a reality precisely like this one but where one key thing is changed such that it changes everything else around it? Such is the process of science: you attempt to fix all known variables so that you can understand the cause and effect of changing just one.
Matt Wallaert • Start at the End: How to Build Products That Create Change
