Social products win with utility, not invites (Guest Post) at andrewchen
Sangeet Paul Choudaryandrewchen.com
Saved by sari
Social products win with utility, not invites (Guest Post) at andrewchen
Saved by sari
One of the fundamental lessons of successful social networks is that they must first appeal to people when they have few users. Typically this is done through some form of single-user utility.
This is the classic cold start problem of social. The answer to the traditional chicken-and-egg question is actually answerable: what comes first is a single
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