social media managers are turning 40 😭

Something about social media feels different this year.We’re watching a fundamental shift in how and where people want to engage online. As trust declines and user habits evolve, it’s clear we’re heading toward a new phase of social. So what does that mean for brands, users, and the future of social as we know it?🌊 Big platforms are losing their g... See more

Clearly the cultural pressure to achieve a unique self is old, strong, and not unique to hipsters, so why did the authenticity drive spin out of control after CE 2000? One possible reason is that the hundreds of studies on authenticity in tourism and subcultures have also been read and in many cases sponsored by business thinkers who directly influ... See more

Still, I think something more fundamental has been lost for all of us as social media has evolved. It’s harder to find the spark of discovery, or the sense that the Web offers an alternate world of possibilities. Instead of each forging our own idiosyncratic paths online, we are caught in the grooves that a few giant companies have carved for us al... See more

A 2021 study revealed that nearly two-thirds of people surveyed believed life was better before social-media platforms, and 42 percent of Gen Z respondents said they felt addicted to social media and couldn’t stop if they tried, even though ‘depressed,’ ‘angry,’ and ‘alone’ were the most common words they associated with Facebook, while ‘missing ou... See more