Social media is no longer social

The first is more social than media. It’s driven by a backlash to performative, status-seeking social media: people want to spend quality time online with close friends and family. This means less Facebook and Instagram and more WhatsApp and Messenger.

It’s never felt more plausible that the age of social media might end—and soon.

Social media was never a natural way to work, play, and socialize, though it did become second nature.

The shift began 20 years ago or so, when networked computers became sufficiently ubiquitous that people began using them to build and manage relationships. Social n

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