Innovating within an existing platform is always a challenge, because as media theorist Marshall McLuhan argued decades ago, ‘the medium is the message’. TikTok and Twitter/X have short-form content built into the design of the platform, which prevents depth. As I explore in The Bigger Picture, this also leads to what philosopher C. Thi Nguyen... See more

Social media doesn’t let us actually absorb the information we consume. We’re blasted with low-context content and given no time to reflect on what we’ve just consumed before the next video starts to play. Functionally, it’s the same as junk food – we absorb the message straight into our psyche without vetting it, contextualizing it or reflecting... See more

In a 2017 interview, Ev Williams (the founder of Twitter), said something that has stuck with me since: “the trouble with algorithms, is that it rewards extremes. Say you’re driving down the road and see a car crash. Of course you look. Everyone looks. The internet interprets behavior like this to mean everyone is asking for car crashes, so it... See more