Social Media Created Dupe Culture. Can It Also Reverse the Damage?
businessoffashion.com
Saved by Geórgia Marques
Social Media Created Dupe Culture. Can It Also Reverse the Damage?
Today, consumers currently have a bifurcated experience in discovering vs. shopping fashion online. In general, either platforms are optimized for discovery/inspiration or for shopping. But Gen Z is demanding more: they want authentic content alongside niche communities and easy, more sustainable shopping experiences.
Danielle Vermeer • Goodwill Hunting #21: joining a startup
I think this this is an issue of content creation that we’re seeing on all these platforms — people see others making so much money off of their “unedited” selves and everyone is like “omg this is me too which means that I can do this too and I can show my ‘real, authentic life’ too” leaving the audiences inundated with unoriginal and unnecessary... See more
Emily Sundberg • The Machine in the Garden. - By Emily Sundberg - Feed Me
. It was a reckoning for those in charge of expensive clothes. Why are we sticking our necks out to be “popular” and “highly online” when our value is actually generated by a small cohort of VICs? Why are we chasing engagement from those who don’t participate in the most important type of engagement of all: buying things? And just like... See more