Social franchise is an authorization granted by a company to a creator enabling them to sell a curated selection of a company’s products on their website and app. Unlike affiliate programs, social franchise directs traffic, content, and revenue directly to a brand’s own ecosystem.

Now that the supply chain for creators is getting digitized, you can mint an NFT instead of having a factory produce a physical item. I think that enables participation in commerce and the ability to build global commerce businesses at a massive scale where the only real barrier is creativity and ideas.

“The Stakeholder Economy” will reinvigorate emerging brands and local businesses and be the most disruptive force against internet behemoths and global marketplaces. Brands are now collectively determined by the content generation of the masses as opposed to a creative agency and a nationwide ad buy. The second disruptive force at play is the... See more