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Sober Is The New Cool: Will Mindful Drinking Overtake Alcohol?
Throughout this week’s edition, a number of Gen Z trends are clear:
- IRL (in real life connections) are back.
- Health is a major focus. Fewer alcoholic drinks and healthier alternatives.
- Home ownership is becoming less important.
- 93% hope to have long-term relationships.
- Optimistic about the economy right now.
- Purchasing from sustainability-focused brand
Gen Z Trends 2025
still not drinking. Three whole weeks. Can you believe? Instead, I just looked at Boomerangs on Instagram of people clinking glasses and photos people posted of martinis with some “funny” caption justifying their drinking, and I thought about how our society worships at the altar of booze and how it’s more socially acceptable to drink than not to d
... See moreRyan O'Connell • Just by Looking at Him: A Novel
With the Brooklyn-based Kin, 35-year-old Batchelor is aiming to create a new category she calls "euphorics" and, in the process, to bring the wellness trend into the bar scene. Her timing is smart: Nearly half of regular wine drinkers, including two-thirds of Millennials, say they're trying to drink less alcohol, mostly for health reasons, accordin... See more
Brit Morse • inc.com
The hard part is going against groupthink, the herd mentality of our alcohol-saturated culture. After all, alcohol is the only drug on earth you have to justify not taking.
Annie Grace • This Naked Mind: Transform your life and empower yourself to drink less or even quit alcohol with this practical how to guide rooted in science to boost your wellbeing
Rates of public drunkenness and alcohol-related liver disease decreased by half during this period in the absence of new remedies to treat addiction.
Anna Lembke • Dopamine Nation: Finding Balance in the Age of Indulgence
This Naked Mind: Transform your life and empower yourself to drink less or even quit alcohol with this practical how to guide rooted in science to boost your wellbeing
amazon.com