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Sober Is The New Cool: Will Mindful Drinking Overtake Alcohol?
Normalizing sobriety in an alcohol-dependent society is difficult, especially when individuals are up against a trillion-dollar industry pumping out advertisements and making it seem like the only way to experience life is with a drink in your hand. Marketing budgets for alcohol brands are expected to rise to $7.7 billion by next year, and the indu... See more
Sober Curious Gen Z and Millennials Have Sparked the Next Health Trend | Dame Magazine
Many people consider that they do not have an alcohol problem, yet will also say that they would rather not drink at all than just have one or two. I myself fitted into this category for many years. However, if we analyse this is detail we will see that it has some very far-reaching implications. We will explore this fully in the next chapter.
William Porter • Alcohol Explained (William Porter's 'Explained')
Entrepreneurs looking to enter the market have an opportunity to re-write the rules. This means focusing on the end consumer — marketing and delivering direct to her. It also means creating better beverages and new spaces/contexts for drinking. Today’s customer wants something that’s enjoyable, conscionable, and just a bit healthier.