Saved by sari and
Sober Is The New Cool: Will Mindful Drinking Overtake Alcohol?
SOBER SPORT // Ever since the World Cup went sober, non-alc and sports have been having a moment. Athletic Brewing is now the official non-alc beer sponsor for Arsenal. Which, at a glance, feels like nothing. But 2 years ago, this would have been unheard of, so it’s well worth noting.
Chris Danton • Pamela Anderson is a master class on rebranding
“People aren’t looking to get wasted anymore — they are health conscious and they care about their image. They don’t want to be that drunk person on Instagram; they don’t want the calories or the hangover. They’re looking for what I’m looking for.”
Ashley Brasier • What are you drinking?
sobriety offers us everything alcohol promised—we’re setting up a very different narrative.
Holly Whitaker • Quit Like a Woman
This was way better. I mean, not to sound straightedge and boring, but is being sober low-key more fun than drinking?
Ryan O'Connell • Just by Looking at Him: A Novel
