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Sober Is The New Cool: Will Mindful Drinking Overtake Alcohol?

oft clubbing speaks to the shift in our social needs in a post-pandemic world, the very same needs that have led to a rise in run clubs and hobby clubs such as chess and bowling. Previously the club was an adequate provider of your weekly dose of social interaction, a space to dance, socialise and, for many, get intoxicated too. However, for a... See more
Yusuf Ntahilaja • 2025: The Year of ‘Soft Clubbing’
Sober Curious Gen Z and Millennials Have Sparked the Next Health Trend | Dame Magazine
damemagazine.com
Drinking less alcohol
Known as the “sober-curious” generation, our Gen-Z counterparts are less inclined to socialise with the help of alcohol – and their wholesome approach is influencing the rest of us. Not only are alcohol-free options now packed with clever ingredients that work on all facets of our health, but Soho House just launched new
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