Sober Is The New Cool: Will Mindful Drinking Overtake Alcohol?

Sober Curious Gen Z and Millennials Have Sparked the Next Health Trend | Dame Magazine

damemagazine.com
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How Alcohol Lost Its Cool

Daisy Jonesvice.com
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Sober Curious Gen Z and Millennials Have Sparked the Next Health Trend | Dame Magazine

Why Gen Zers are growing up sober curious

Megan Carnegiebbc.com
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What are you drinking?

Ashley Brasiermedium.com
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Drink Up, Calm Down

Alicia Kennedyeater.com
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The Atlantic Social Media Is Attention Alcohol