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Sober Is The New Cool: Will Mindful Drinking Overtake Alcohol?
Sober Curious Gen Z and Millennials Have Sparked the Next Health Trend | Dame Magazine
damemagazine.com
“What’s aspirational has changed,” says Beth McGroarty, research director at the nonprofit Global Wellness Institute. Pressures to be perfectly happy, beautiful, and “healthy” are being replaced with a more realistic, relaxed, and less consumerist culture.
Rex Woodbury • The Goop-ification of wellness is on the way out (you can thank Gen Z)
Drinking less alcohol
Known as the “sober-curious” generation, our Gen-Z counterparts are less inclined to socialise with the help of alcohol – and their wholesome approach is influencing the rest of us. Not only are alcohol-free options now packed with clever ingredients that work on all facets of our health, but Soho House just launched new
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