Sober Is The New Cool: Will Mindful Drinking Overtake Alcohol?

Normalizing sobriety in an alcohol-dependent society is difficult, especially when individuals are up against a trillion-dollar industry pumping out advertisements and making it seem like the only way to experience life is with a drink in your hand. Marketing budgets for alcohol brands are expected to rise to $7.7 billion by next year, and the indu... See more

oft clubbing speaks to the shift in our social needs in a post-pandemic world, the very same needs that have led to a rise in run clubs and hobby clubs such as chess and bowling. Previously the club was an adequate provider of your weekly dose of social interaction, a space to dance, socialise and, for many, get intoxicated too. However, for a gene... See more