Sober Curious Gen Z and Millennials Have Sparked the Next Health Trend | Dame Magazine
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Sober Curious Gen Z and Millennials Have Sparked the Next Health Trend | Dame Magazine
"The hard part is going against groupthink, the herd mentality of our alcohol-saturated culture. After all, alcohol is the only drug on earth you have to justify not taking."
From "This Naked Mind by Annie Grace
Totaling $250B in the US alone, alcohol is a massive business. But recent developments have signaled disruption: