Snow Leopard

“Thinker’s High”: a rush of endorphins for consuming something that changes the way you see the world.

So which do you value? Getting prizes? Or differentiating yourself and building a legendary business? Differentiated Thinking + Languaging + Direct-To-Creator Business Model x A Growing Library Of Content = $$$$$$ Let’s do some fun Pirate math and play the “which buried treasure is more valuable” game.

What you are NOT doing is trying to “catch” a new wave or trend. In the Obvious world, this is what reflexive thinkers “think” is innovation: something popular happens, and your job is to see and create a new solution for the existing problem.

(Every legendary business is a dumb idea. Until it isn’t.)

In fact, some of the best Non-Obvious creators became famous after their death. That’s because when you present the world with a radically new & different POV, you have to accept that you might not reap the dividends of your efforts for many years—maybe ever. (If

Formula: Main Title Is The Golden Rule Inside The Book

We want you to create demand. Instead of having a reflexive reaction to today’s innovations, reflect for a bit and think, “What could be true?” Consider what new, Non-Obvious problems today’s solutions might create in the future—and go create them.

instead of monetizing the “attention” of your collective audience, you are monetizing access—their relationship with you, and the value you provide them directly.

When languaging is executed successfully, and is reflective of a well-defined POV of the category, two things happen.