Snow Leopard

Above that is curation with insight. Opinions are easy—everyone has one. But what’s much more valuable than an opinion is an insight.

if you want to write a best-selling book, the reader needs to understand how and why it’s going to help them directly.

Non-Obvious, Obvious Non-Obvious Problem Obvious Solution Non-Obvious Outcome

solution creating a problem, creating a new solution, creating a new problem. This is the evolution of society in a nutshell.

Languaging is about creating distinctions between old and new, same and different.

The magic combination of Category Design is both Naming & Claiming the future (where you are going), as well as the past (“you don’t want that old thing, do you?”).

(Translation: Non-Obvious thinkers can earn exponential money when the world “gets” the value of their unique intellectual capital.)

Direct-To-Creator—straight

He or she who frames the problem owns the solution.