Languaging + Category Design = Legendary, Differentiated Career

You’re just successfully prosecuted The Magic Triangle as a writer.

problem and a new solution in a provocative way. If marketing is your ability to evangelize a new category, and branding is how well you can associate your product with the benefits of the category, then languaging is how you market the category, and your brand within that category, based on your company’s unwavering, unquestionably unique point of

“knowledge worker”—meaning laborers who do not use their hands, but their minds in combination with scalable technologies. Peter Drucker wouldn’t

And remember: When solving an Obvious problem, present a Non-Obvious solution. And when solving a Non-Obvious problem, present an Obvious solution.

The easiest place to start as a Curator is by curating what you are a Superconsumer of—and sharing that.

Languaging is how you write a compelling mission statement for your brand: Apple’s

Ask yourself: Do you want acceptance? Or do you want to make a difference?

The number one mistake aspiring writers, creators, and industry thought leaders make is wanting to have the impact of Taleb, but measuring success like Gary Vee.