Saved by sari
Snapchat's million-dollar idea
If you’re lucky, perhaps something you post will temporarily spark a surge of engagement, but those same spectators, exhausted by the onslaught, will soon shift their weary attentions to the next recommended item flowing close behind. This relentless pace rewards passive consumption, not active interaction with individual creators. The winner-take-... See more
Cal Newport • The Rise of the Internet’s Creative Middle Class
There’s another group of platforms out there that don’t just disperse retail, but disperse creativity. Etsy — a pandemic winner whose prosperity is nothing short of inspiring — enables artisans to reach a global audience. YouTube made video stars out of millions, and now TikTok is leapfrogging YouTube in the mobile space. Substack, Patreon, and Onl... See more
Scott Galloway • Roblox and the Dispersal of Creativity | No Mercy / No Malice
In the end, TikTok’s biggest legacy might be less about its current moment of world-conquering success, which will pass, and more about how, by forcing social-media giants like Facebook to chase its model, it will end up liberating the social Internet.
The New Yorker • TikTok and the Fall of the Social-Media Giants
Snapchat hasn’t always been fertile ground for social media creators. For years, the company focused on being a messaging platform, and offered internet talent no way to earn money or grow their followings.
New York Times • Snapchat Wants You to Post. It’s Willing to Pay Millions. (Published 2021)
Right now, in the West, people are organically making countless hours of video content, but there isn’t a way for video viewers to learn more and to take action—to discover that the experience they’re watching is in their price range, in their neighborhood, and available to book right now if they wanted. We predict TikTok will be the first existing... See more