Snapchat (?!) | Acquired Podcast
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Snapchat (?!) | Acquired Podcast
Building and monetizing a niche business podcast while preserving creative freedom, scarcity, and avoiding growth-for-growth’s-sake incentives.
TRANSCRIPT
I think there's a bit of a cold start.
If you were to propose going and creating an acquired for sports, you would, the sort of risk I guess we took, we didn't think about it as risk at the time because it was just a hobby, was you're looking at years of no or little monetization. Right. Because it's going to take a long time to build up the
... See moreBy contrast, consumer software tools that enhance human agency, that serve us when we are most creative and intentional, are often built by hobbyists and used by a handful of nerds. If such a tool ever gets too successful one of the Marl-serving companies, flush with cash from advertising or growth-hungry venture capital, will acquire it and kill... See more
Ivan Vendrov • The Tyranny of the Marginal User
Discussing the diminishing returns of virality and the strategic pivot towards building long-term value with smaller, engaged audiences.
TRANSCRIPT
And so we are certainly evaluating, like, what do we want from the work that we put out now? And what is the scale of the relationship with an audience that that work is going to have?
I actually believe that it will be very cool to spend the next three, five, maybe even 10 years engaging with much smaller audiences. It's going to take a lot of
... See more