I think the core, critical sin was choosing the advertising model to begin with. Brand advertising is not like direct advertisement, which is more programmatic. It requires something like a Disney to essentially give you a favor, because the only players that matter to them are Google and Facebook. Snapchat, Twitter, everything else did not matter.... See more

Mark Zuckerberg and CFO David Ebersman debate acquisition strategy February 27, 2012 https://t.co/QyKhsFYtMY