Many of us are wired to look at work as something that should produce monetary rewards. Or at least with writing, some amount of attention, or new followers. But on the internet, sustained attention may take years to materialize, if at all. And too many people are focused on short-term followers instead of the genuine credibility that can come from... See more

In financial terms, blog posts have asymmetric returns with capped downside but unlimited upside. If you write a bad post it won’t get shared and no one will see it. If you write a great post and it goes viral, everyone on the internet thinks you’re a genius. Since content is shared organically, your best work gets way more exposure than your... See more

Social capital is an increasingly liquid and compounding asset. Each company you invest in is a call option with unlimited financial and social upside.

Similarly, every blog post or tweet is a call option that could change the trajectory of your life. This may not be my best post, but lesson 5 suggests I should share it anyway.