Social media virality increasingly positions the human user as a relay stations for memes rather than a source of original material—a disembodied avatar with a countable pair of eyeballs and a hand for clicking, for whom sharing is less and less distinguishable from creating.
Avery Trufelman compares this to the “random” humor of the ‘00s internet a... See more
- complicated ideas take more energy to transmit than simple ones
- for every complex idea there are a large number of stupid copies
- people can often understand things without being able to articulate them, so when a person is helped by a complex meme, they will often reproduce and transmit a simpler variant of the original complex meme