With hindsight, I feel the reason Svpply never grew into anything substantial is because we misread the opportunity. Smallness was the steam that drove our engine and we opened the gasket.

The familiar social network pattern is to aspire to convert the whole world into a member.

We think there’s room for a different approach. A social network that’s

We will cultivate the community's voice with no intention of

watering it down for mass adoption.

So in any given website:

1% create all the content, 9% edit and organize, 90% make up the viewing audience.

Svpply was like this. Even as we grew to hundreds of thousands of viewers, it was always a small group of a few thousand members that fueled the engine.

We lost our soul and growth was slow and I failed to raise a Series A investment round and Ebay.