Small Giants // Metamuse podcast episode 24
Our “small giants” approach optimized for mojo over growth. We wanted a small, talent-dense team with a focus on craft, autonomy, and quality of life for all team members. We banished the term “founder” in favor of “partner” and tried to be transparent with all business matters across the team.
We took some capital from investors in order to invest... See more
We took some capital from investors in order to invest... See more
Muse Retrospective
Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition
amazon.com
Discussing the diminishing returns of virality and the strategic pivot towards building long-term value with smaller, engaged audiences.
TRANSCRIPT
And so we are certainly evaluating, like, what do we want from the work that we put out now? And what is the scale of the relationship with an audience that that work is going to have?
I actually believe that it will be very cool to spend the next three, five, maybe even 10 years engaging with much smaller audiences. It's going to take a lot of
... See moreThe algorithm wants us to think bigger numbers always win. But could 1,500 of the right people be enough?
Joshua Citarella and I started a podcast called "New Creative Era" earlier this year. The numbers (about 1,500 downloads per episode) were smaller than expected.
But after initial discouragement, we started talking about quality versus... See more
Joshua Citarella and I started a podcast called "New Creative Era" earlier this year. The numbers (about 1,500 downloads per episode) were smaller than expected.
But after initial discouragement, we started talking about quality versus... See more