Small Data: The Tiny Clues That Uncover Huge Trends

Big Data can often help make decisions about increasing respect

The German word maskenfreiheit can be translated into “the freedom conferred by masks,” and anyone who has ever spent time online knows that the ability to customize our digital selves, and our occasional online anonymity, creates personae that bear only a loose resemblance to the people we actually are, and the lives we actually live, when we’re o

Online, what we leave behind is largely considered and strategic, whereas the insides of our refrigerators and dresser

contrasts between people’s day-to-day lives and their unacknowledged or unmet desires,

people who were far superior in predicting political and economic events, he found that they had a similar tendency to explore across data sources, looking for triangulation.

“culture glasses,” a term that refers to the “lenses” through which we see our own countries.

children attain social currency among their peers by playing and achieving a high level of mastery at their chosen skill, whatever that skill happens to be.

searching for that one thing that will solve the puzzle, or provide the answer I need, even when I’m not sure what the puzzle consists of, or what it is exactly that I’m looking for.

Considering that 90 percent of what people give off in conversation are nonverbal signals, our truest identities can be found by studying who we are in our real lives, cultures and countries. This amalgamation of gestures, habits, likes, dislikes, hesitations, speech patterns, decors, passwords, tweets, status updates and more is what I call small