I was ready to let this last remark slide for the moment. “When it comes to bacon and eggs, the chicken is involved, but the pig is committed,” I said. Richard laughed at my delivery of the old joke, and I took this as a good sign. I pressed further, “Okay then. On a scale of 1 to 10, the chicken’s effort being 1 and the pig’s involvement a 10,

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What accounts for this hesitation? Why do we love committers but act like browsers? I think it’s because of three fears. First, we have a fear of regret: we worry that if we commit to something, we will later regret having not committed to something else. Second, we have a fear of association: we think that if we commit to something, we will be... See more