The notion that death is optional has long been a particular obsession for the ultra-rich, most recently taking hold of those who have made their fortunes from technology.

It is by consciously confronting the certainty of death, and what follows from the certainty of death, that we finally become truly present for our lives. This is the kernel of wisdom in the cliché of the celebrity who claims that a brush with cancer was “the best thing that ever happened” to them: it pitches them into a more authentic mode of bein... See more