SignalFire’s Creator Economy Market Map

The best consumer platforms started as entertainment and scaled into new classes of work: streamers on Twitch, influencers on Instagram and retailers on Shopify.

At Index, we think of the creator phenomenon in three parts: (1) creation tools, (2) distribution, and (3) monetization. In other words: how creators make stuff, how creators reach an audience, and how creators get paid.

The creator economy is no longer just about providing value to the platforms. It’s about new forms of direct creator-community relationships