Short-term vs Long-term - The I.G.Y. Foundation
igyfoundation.org.uk
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Short-term vs Long-term - The I.G.Y. Foundation

Saved by sari and
Embracing a business model that prioritizes long-term customer value over short-term revenue is not easy.
Success in business comes from helping people — bringing the most happiness to the most people. The best marketing is being considerate. The best sales approach is listening. Serve your clients’ needs, not your own. Business, when done right, is generous and focused on others. It draws you out of yourself, and puts you in service of humanity.
Short-term performance is often what earns you the right to think long-term.
Short-term execution builds trust from those around you. This trust is the atomic asset—it creates the foundation that enables a long-term orientation.
Imagine two investors:
· Investor A raises $10 million to start a fund. Her performance is bad in the short-term. She
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