Shopify Audiences

Shopify’s Evolution – Stratechery by Ben Thompson

Stratecherystratechery.com
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Can Shopify Compete With Amazon Without Becoming Amazon? (Published 2020)

Yiren Lunytimes.com
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Platforms in an Aggregator World

Ben Thompsonstratechery.com
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Faster Than Fast: SMB Retailers Move to Shopify

Chris Zeolibase10.substack.com
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Shopify and the Hard Thing About Easy Things

Packy McCormicknotboring.substack.com
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