Shopify Audiences

Shopify’s Evolution – Stratechery by Ben Thompson

Ben Thompsonstratechery.com
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Platforms in an Aggregator World

Ben Thompsonstratechery.com
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Can Shopify Compete With Amazon Without Becoming Amazon? (Published 2020)

Yiren Lunytimes.com
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Shopify and the Hard Thing About Easy Things

Packy McCormicknotboring.substack.com
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What Shopify and Amazon can learn from Mimetic Theory

Julian Lehrjulian.digital
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CAC: Customer Acquisition Chaos - by Rex Woodbury

digitalnative.substack.comdigitalnative.substack.com
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