
Shoe Dog: A Memoir by the Creator of NIKE

Sadly, he was discovering, as I had, that no matter how well you got along in person with the team at Onitsuka, things were different once you were back on your side of the Pacific. Most of Bowerman’s letters went unanswered. When there was an answer, it was cryptic, or curtly dismissive.
Phil Knight • Shoe Dog: A Memoir by the Creator of NIKE
I marveled at the concept of kensho, or satori—enlightenment that comes in a flash, a blinding pop. Sort of like the bulb on my Minolta. I liked that. I wanted that.
Phil Knight • Shoe Dog: A Memoir by the Creator of NIKE
Luck plays a big role. Yes, I’d like to publicly acknowledge the power of luck. Athletes get lucky, poets get lucky, businesses get lucky. Hard work is critical, a good team is essential, brains and determination are invaluable, but luck may decide the outcome. Some people might not call it luck. They might call it Tao, or Logos, or Jñāna, or Dharm
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When you see only problems, you’re not seeing clearly. At just the moment I needed to be my sharpest, I was approaching burnout.
Phil Knight • Shoe Dog: A Memoir by the Creator of NIKE
Tao. And since no one has ever adequately defined Tao, I now try to go regularly to mass. I would tell them: Have faith in yourself, but also have faith in faith. Not faith as others define it. Faith as you define it. Faith as faith defines itself in your heart.
Phil Knight • Shoe Dog: A Memoir by the Creator of NIKE
The cowards never started and the weak died along the way. That leaves us, ladies and gentlemen. Us.
Phil Knight • Shoe Dog: A Memoir by the Creator of NIKE
People reflexively assume that competition is always a good thing, that it always brings out the best in people, but that’s only true of people who can forget the competition. The art of competing, I’d learned from track, was the art of forgetting, and I now reminded myself of that fact. You must forget your limits. You must forget your doubts, you
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Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that. —Lewis Carroll, Through the Looking-Glass
Phil Knight • Shoe Dog: A Memoir by the Creator of NIKE
that’s the nature of money. Whether you have it or not, whether you want it or not, whether you like it or not, it will try to define your days. Our task as human beings is not to let it.