Shoe Dog: A Memoir by the Creator of NIKE

tell them about the untapped resources, natural and human, that the world has at its disposal, the abundant ways and means to solve its many crises.

Don’t go to sleep one night. What you most want will come to you then.

And like so many teens, he started every sentence with “I.” I think this. I think that. I, I, I.

I tried often to copy Woodell’s Zen monk demeanor. Most days, however, it was beyond me. I boiled with frustration, knowing that our pair count could have been so much higher if not for our constant problems with supply. People were crying out for our shoes, but we just couldn’t get them out on time. We’d traded Onitsuka’s capricious delays for a n

“How many multimillion-dollar companies can you yell out,

I marveled at the concept of kensho, or satori—enlightenment that comes in a flash, a blinding pop.

In the ten years since the bad headlines and lurid exposés, we’ve used the crisis to reinvent the entire company.

Fouts, handed the ball to Donny Reynolds, who made one cut on his Nike waffles and . . . took it to the house. Ducks 7, Nike 7, Beavers 0. Fouts, closing out a brilliant college career, was out of his mind that night. He passed for three hundred yards,

Reality is nonlinear, Zen says. No future, no past. All is now.