Shoe Dog: A Memoir by the Creator of NIKE

But it was more than the Stroganoff. Somehow, I’d gotten out of the running habit. Blue Ribbon, marriage, fatherhood—there was never time. Also, I’d felt burned out. Though I’d loved running for Bowerman, I’d hated it, too. The same thing happens to all kinds of college athletes. Years of training and competing at a high level take their toll. You

Someone somewhere once said that business is war without bullets, and I tended to agree.

She hadn’t found herself involved in many negotiations, and she didn’t know that the basic rule of negotiation is to know what you want, what you need to walk away with in order to be whole.

In the ten years since the bad headlines and lurid exposés, we’ve used the crisis to reinvent the entire company.

And those who urge entrepreneurs to never give up? Charlatans. Sometimes you have to give up. Sometimes

Like it or not, life is a game. Whoever denies that truth, whoever simply refuses to play, gets left on the sidelines,

I’m still not sure I know exactly what happened. Apparently, Shorter became convinced that his Nike shoes were fragile and wouldn’t hold up for the whole twenty-six miles. (Never mind that they’d performed perfectly well at the Olympic Trials.) Maybe it was nerves. Maybe it was superstition. He wanted to use what he’d always used. Runners are funny

who wanted it.

Fouts, handed the ball to Donny Reynolds, who made one cut on his Nike waffles and . . . took it to the house. Ducks 7, Nike 7, Beavers 0. Fouts, closing out a brilliant college career, was out of his mind that night. He passed for three hundred yards,