
Shoe Dog: A Memoir by the Creator of NIKE

I tell the students, is work and study, study and work, hard as we can. Put another way: We must all be professors of the jungle.
Phil Knight • Shoe Dog: A Memoir by the Creator of NIKE
And like so many teens, he started every sentence with “I.” I think this. I think that. I, I, I.
Phil Knight • Shoe Dog: A Memoir by the Creator of NIKE
The cowards never started and the weak died along the way. That leaves us, ladies and gentlemen. Us.
Phil Knight • Shoe Dog: A Memoir by the Creator of NIKE
What if there were a way, without being an athlete, to feel what athletes feel? To play all the time, instead of working? Or else to enjoy work so much that it becomes essentially the same thing.
Phil Knight • Shoe Dog: A Memoir by the Creator of NIKE
Don’t go to sleep one night. What you most want will come to you then.
Phil Knight • Shoe Dog: A Memoir by the Creator of NIKE
‘Hey, Buttface,’ and the entire management team turns around?”
Phil Knight • Shoe Dog: A Memoir by the Creator of NIKE
Each of us found pleasure, whenever possible, in focusing on one small task. One task, we often said, clears the mind.
Phil Knight • Shoe Dog: A Memoir by the Creator of NIKE
Reality is nonlinear, Zen says. No future, no past. All is now.
Phil Knight • Shoe Dog: A Memoir by the Creator of NIKE
Not that any of us thought we wouldn’t fail; in fact we had every expectation that we would. But when we did fail, we had faith that we’d do it fast, learn from it, and be better for it.