Shelf Life 061: How Canned Goods and Quiet Preppers Are Redefining Emergency Culture

According to Mordor Intelligence, the global emergency and disaster response market hit USD 166.01 billion in 2024 and is projected to reach USD 244.38 billion by 2030, growing at a CAGR of 6.58%.

I spoke with Arthur J. Simental, founder and CEO of Simental Industries, an emergency management consulting firm. He noted that these waves of hyper-preparedness follow familiar patterns and are fueled by extreme weather events, pop culture, and political instability.

“Emergency preparedness is a trend that comes and goes,” he told me. “Shows like T... See more