Shelf Life 061: How Canned Goods and Quiet Preppers Are Redefining Emergency Culture
Chloe Gordonthedieline.com
Shelf Life 061: How Canned Goods and Quiet Preppers Are Redefining Emergency Culture
JUDY are shifting disaster prep (scary) to emergency plans (smart!)
How DTC brand JUDY made prepping cool with PR, podcasts, and joyful branding
An analysis of FEMA data recently suggested that around 20 million Americans identify as “preppers.”