Shelf Life 061: How Canned Goods and Quiet Preppers Are Redefining Emergency Culture

The Prepper’s Survival Bible: 11 in 1. The Ultimate Worst-Case Scenario Survival Guide | First Aid, Stockpiling, Home Defense, and More Life-Saving Strategies for Living Off the Grid

Byron Fischer

amazon.com
Cover of The Prepper’s Survival Bible: 11 in 1. The Ultimate Worst-Case Scenario Survival Guide | First Aid, Stockpiling, Home Defense, and More Life-Saving Strategies for Living Off the Grid

The art of selling a feeling

Dan Frommernewconsumer.com

How DTC brand JUDY made prepping cool with PR, podcasts, and joyful branding