Sheep A Sheep: A new elimination game on WeChat takes China by storm

Every Chinese super-app has a mini-game tucked away in its offering.  Gamification features like player status ranking and luck-of-the-draw mechanisms pervades the tech UX.

Tophatter’s games are reminiscent of the mini-games that have appeared for the past few years on Chinese e-commerce apps. One of the earliest examples is Alipay’s “Ant Forest,” which was launched in 2016, and gives users points that they can use to plant virtual trees each time they pay for, say, public transit. Most other mini-games, however, have... See more

Up to 2021, there are more than 4.3 million WeChat mini-programs attracting around 410 million daily active users.

WeChat mini-programs are “sub-applications” within the WeChat ecosystem. provide advanced features to users such as e-commerce, virtual store tour, task management, coupons, and other services.

why is miniapp gaining traction (i) growing... See more