Sheep A Sheep: A new elimination game on WeChat takes China by storm

This is when it really started to click to me. I’m not actually interested in fighting and breeding cute virtual creatures. But experiencing an in-game economy built to integrate with the real economy was eye-opening. Felix plays Roblox and loves to customize his avatar, collect pets, and special items his dude can carry around. He’d love to be abl... See more

Game features are even more pervasive in the digital world. In little over a year, the Chinese shopping app Temu has exploded in popularity thanks to its “play to pay” model: as users browse deals they’re presented with puzzles to solve, roulette wheels to spin, and challenges to complete, which reward them with credit and special offers. Unsurpris

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Every Chinese super-app has a mini-game tucked away in its offering.  Gamification features like player status ranking and luck-of-the-draw mechanisms pervades the tech UX.