This gift of the ol’ razzle dazzle is key in the most crucial part of a producer’s job: convincing investors to back their projects to the tune of millions of dollars per production

This show needed younger members and I don’t believe it fully reached that audience. This is in part because of social media failures. Social media influencers that focus on theater aren’t really selling tickets generally (I’ve done research on this—more on that in a future column) and they aren’t even coming up on the feeds of non-theater fans.... See more