small businesses employ around 60 million people each year, contributing to roughly half of private sector employment.

the “dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each

As you begin thinking about your pricing strategy, especially if you eventually plan on seeking additional funding, understanding how to calculate and discuss profit margin is absolutely crucial. The more information you can arm yourself with, the better off you’ll be.

“Using only natural and organic ingredients that people can actually pronounce, XYZ Beverage offers

all the electrolytes and potassium of a leading sports drink without all the sugar and sodium. Our philosophy is simple: give athletes more of the stuff they want and less of the stuff they don’t. Simple, healthy, and delicious—now that’s something worth working for.”

To compete on a world-class level, you need to accentuate your strengths. Focus on the things you’re good at and hire someone to do the rest.”

should never worry about economic timing when starting a new business. When the economy is slow, it means bigger companies are reducing their investments and cutting back, which opens the door to innovation. When the economy is good, companies often rest on their laurels. It’s always a good time to start a business in America.”

according to ability or achievement.” Today the entrepreneur has become the very embodiment of that dream. Through hard work and perseverance, it’s he or she who dares not only to dream, but to risk everything for the chance to succeed.

“Having the ability to be brutally honest with yourself is the greatest challenge you face when creating a business model. Too often we oversell ourselves on the quality of the idea, service, or product. We don’t provide an honest assessment of how we fit in the market, why customers will buy from us, and at what price. It’s a reason many