Shape Up

Shape Up: Stop Running in Circles and Ship Work that Matters
basecamp.com
We ship often
Shipping early is not enough. We also need to keep shipping tiny iterations daily instead of waiting months to ship something big.
Having a strong sense of urgency , and making hard decisions fast is how we enable that process. Our sprints only last 1 week and are quite short when compared to the rest of the industry - this is by desig... See more
Shipping early is not enough. We also need to keep shipping tiny iterations daily instead of waiting months to ship something big.
Having a strong sense of urgency , and making hard decisions fast is how we enable that process. Our sprints only last 1 week and are quite short when compared to the rest of the industry - this is by desig... See more
How we ship new features · Resend
We produce and deliver work in a week-to-week, iterative cadence and meet with client teams on the same day every week throughout the duration of the rebrand. There is rarely, if ever, a moment when a client might think, “I wonder what Focus Lab is working on or when we are going to get it.” This has a huge impact on the general momentum, feel, and
... See moreBill Kenney • Conquer Your Rebrand

Here is a simple process for shipping software projects that works. First, decompose the project into a stream1 of headlines. Then pick an aggressive date to ship the first headline and work like hell to meet that date. Have everyone work only on one headline at a time– the upcoming one. Ignore everything else. Don’t work on anything that doesn’t h... See more