finiteness, constraints, endings are healthy. is it a luxury?

Tumblr’s success from Infinite scroll, where you had your first taste of a never ending viewing party of curated digital fodder. Where the feeling/hunger/desire to reach the very end of their blog; the end where you see their very first post.

This was patient zero of doom scrolling/the forbidden fruit/The original seed via that simple line of code; Infinite scroll.

This in fact was a user made feature to make the experience of viewing a blog even more enjoyable such as the likes of adding a music player in your myspace blog. The seemingly [or maybe unseemingly] addition eventually gets injected with capitalism and sent into the factory where in which it mutates into a hollowed out version of itself where its abilities/usefulness/ is used primarily to exploit and colonize the users for monetary/capitalistic gain.