You are in charge of how you spend your time. In charge of the questions you ask. In charge of the insight that you produce.

You’re the CEO If the first step in the process is coming to terms with the fact that no one is coming to save you—there’s no one to take this thing off your hands and champion it the rest of the way home—then the second is realizing that the person who is going to need to step up is you. Many creatives want to be just the creator, or only “the