Seth's Blog : Building blocks of marketing
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Seth's Blog : Building blocks of marketing
Seth's Blog
seths.blog
I think of my “content pillars” as the chapters in the MKT1 book on B2B startup marketing (no, I’m not writing this book, or any book) .
A behind the scenes look at my content strategy
Marketing strategy: This is the work of positioning, story telling, status and affiliation. It’s understanding network effects, the user experience and the change we seek to make. Good marketing strategy overcomes just about everything else. Some of my books are about this.
Promotion : This is more tactical. It’s coupons and PR and perhaps... See more
Promotion : This is more tactical. It’s coupons and PR and perhaps... See more
The head of marketing
Lesson 3: The trifecta of channels for B2B marketers will be long-form blog content, executive social content, and weekly email newsletters.
Let's address the elephant in the room: No , I didn't pay Morning Brew co-founder Alex Lieberman to throw “long-form blog content” in there.
When asked which channels he's planning on leaning into in 2025,... See more
Let's address the elephant in the room: No , I didn't pay Morning Brew co-founder Alex Lieberman to throw “long-form blog content” in there.
When asked which channels he's planning on leaning into in 2025,... See more