I think of my “content pillars” as the chapters in the MKT1 book on B2B startup marketing (no, I’m not writing this book, or any book) .

Marketing strategy: This is the work of positioning, story telling, status and affiliation. It’s understanding network effects, the user experience and the change we seek to make. Good marketing strategy overcomes just about everything else. Some of my books are about this.

Promotion : This is more tactical. It’s coupons and PR and perhaps... See more