Seth's Blog : A branding exercise
updated 2mo ago
Seth's Blog : A branding exercise
- A brand is not a logo. A brand is a promise, a story and a shorthand. A brand tells us what to expect the next time we engage with you.
Being named Fred is not a brand. Fred is your name, not your promise. If you’re an unreliable, selfish hustler, that’s your brand.from A branding exercise by Seth Godin
Devin Baker added
A brand is not ‘a logo’, nor is it even strictly ‘design’. A brand is an experience, a feeling, a sense and a vibration that oozes out of every interaction (however fleeting) between your business and a prospective client.
from Stop Thinking Like a Freelancer by Liam Veitch
juarry added
- When asked for a definition of “brand,” I use this: A brand is a promise performed consistently over time. It’s held up for a while now.
from 101 Design Rules by Brian Collins
sari added