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Seth Godin Hates Being Organized
When you make any piece of work that matters, the vast majority of people aren't going to like it. And there are several ways to get through that. One way to get through that is to sand off the edges and make it so that no one hates it. That's a bad idea. The other way to get through it is to deliberately insulate yourself from the people who don't
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How he puts together his talks When I give a speech I use Keynote. I was actually one of the first users of Keynote. I live in it, and it’s the way I think about things. When I give a talk I have about 200 slides, and none of the slides have words on them. Each has a picture and the picture brings up a story that I want to talk about. Each st... See more
Seth Godin • Seth Godin Hates Being Organized
Froth is the foam on top of the thing. It’s all the stuff that’s in the corner of your eye, that’s peripheral. I think there’s great value in that stuff.
Seth Godin • Seth Godin Hates Being Organized
What I do, instead of focusing on order or arc, is I try to bathe people from all different directions in a way of thinking.
Seth Godin • Seth Godin Hates Being Organized
When you bathe people in a way of thinking you can get them to change.
Seth Godin • Seth Godin Hates Being Organized
I don’t have any special organization system for things like this. I don’t do it for photos or files. I used to have a perfectly organized hard drive with a complicated folder structure. Now I just throw all my files into one place and just use search. It’s like the toolbox I made all the way back at Tufts.
Seth Godin • Seth Godin Hates Being Organized
How Seth makes sure to ship work that is important enough
Seth Godin • Seth Godin Hates Being Organized
So I’m asking, What is the change I’m trying to make? And, Who’s it for and what’s it for? And then I ask things like, What’s the medium that will help it get there? Is it a blog post, or a talk? Or is it a book? What box does it fit in? Once I’ve tried to answer those questions then I jump in. Starting a new project is like jumping into a swimming
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You need to teach like this because the way people change isn’t logical. We invented logic long after we became humans. People change when they decide to change, when they take off an old piece of their identity and put on another one. Like a uniform.