September Issues
updated 1y ago
September Issues
- the merger of these two companies speaks to the predicament of American fashion, which is not focused on managing brands so much as it is about managing businesses
from Coach & Kors’ Marriage of Convenience
Diego Segura added
Tapestry and Capri - Hong, 48, had no experience in luxury. She was, however, a Proenza Schouler customer, and had specific ideas about how to crystallise what the brand stood for.
“Inconsistency made it difficult to build a business.”
“My observation was that there was zig-zagging; an inconsistency,” she said. “Even as an outsider to this industry, I knew that inconsist... See morefrom The Nine Lives of Proenza Schouler
Diego Segura added
- Independent brands — even those with significant backing — were boxed out by luxury’s biggest players, whose heft gave them a major edge in distribution and marketing, where they enjoy greater leverage with multi-brand retailers, mall owners, real estate developers, magazines, influencers and other key players in the fashion ecosystem. In 2019, LVM... See more
from The Nine Lives of Proenza Schouler
Diego Segura added
“we can't **outspend** these people is what makes me most alarmed how do you overcome that? what changed, if anything? what leverage can be applied on ad spend and shows? it might just be storytelling it's like the old granddad authors who have a pitiful enough looking face for tiktok that their books start flying off the shelves in support