That’s what selling with love looks like. It’s the beautiful execution of a sales and marketing event to move a product that truly makes a difference.

people who want to solve big problems in the world will need to sell their ideas—to the masses. This is no small task. If you want to be motivated to like sales, remember that everyone you look up to has done a great job of selling themselves.

now we have a new problem. There is too much of it. And it becomes so hard to make decisions because of the overload. Plus, let’s not forget the surge in scams, fake news, and information, as well as social media newsfeeds that seem to manipulate our perspectives. Salespeople now have come to the rescue, yet their roles have essentially changed. Al

Know that selling with love is the ultimate goal of this book. But if our beliefs and ideas around sales don’t even open to the possibility of not hating sales, it will be quite difficult to sell with love.

The shame-guilt blockages were about running away from responsibility. The fear-pride paradox was about not caring about responsibility. Rational sabotage is about trying to give responsibility to the buyer. Now, what would bring you, a seller, to the stage of

“We aim to make X easier.” Make sure this impact is crystal clear. How does dealing with you make whatever challenge that lies ahead easier for the buyer? Amazon makes it easier to buy online. Tesla is making it easier to own an electric car. Microsoft makes it easier for every household to have a PC. What is your easy statement?

When you know that what you offer is going to be so much more than what you ask in return, you start selling from a place of love. Jane felt that

Then you have this whole “get rich quick” culture online. Young marketers telling you the next big secret that only they know. The program they want you to buy is to learn how to make lots of money quickly and easily. Similar to what I found myself purchasing…only to find the program had questionable methods.

When you haven’t raised your perceived value high enough, you are now leaving the client to suffer and buy elsewhere. They might be manipulated and taken advantage of, when you could’ve brought them into your business and taken good care of them.