Selling with Love : Earn with Integrity and Expand Your Impact

Understanding value is critical here. There are many types of values involved in the transaction: Your own perception. The perception of the buyer. The “real” or “objective” value. You’ll start putting your mind at ease when you know you are doing the right thing. Once the mind is convinced, you’ll have space for the heart to open up, and that’s wh

We need to get clear on how to assess value. Making arbitrary assumptions on the value of your product for the buyer is one of the biggest mistakes that prevents people from selling great products to good people. The next chapter will give you the formula that will accurately gauge this customer value.

often looking at sales as an “us versus them” scenario, where the salesperson must win, and in exchange, the buyer must…lose. It speaks a language that doesn’t support the impact you want to make or the people you want to serve. Think this language is important? Let me quote a few conversations that are very common in sales training: “Make sure the

Here is the problem: Most of the people who are focused on impact and integrity are not picking up the information they need. Most courses and books around sales have titles and marketing messaging that leave you thinking you will be able to manipulate people. Consequently, the salesperson who isn’t concerned about the effects of their sales on the

And if it isn’t a car purchase, there are chances that growing up, you’ve been had in your first major purchases, leaving you very hesitant and resistant to everything that brings back that negative experience. And if it wasn’t your own direct negative experience going through this, you might have heard negative stories from a friend or relative.

The buyer doesn’t care about your costs. They care about getting a good deal on something that solves their problems.

about all the cultural memes that exist in the world today. You don’t need to think too much about a used car salesperson, Wall Street stockbroker, or real estate agent to have a very precise image of exactly what personality types these people have.

now we have a new problem. There is too much of it. And it becomes so hard to make decisions because of the overload. Plus, let’s not forget the surge in scams, fake news, and information, as well as social media newsfeeds that seem to manipulate our perspectives. Salespeople now have come to the rescue, yet their roles have essentially changed. Al

First, we begin at the foundation of sales and start looking at it from a whole new perspective. Once this has been established, you will then have room to grow into someone who can sell from a place of love (more on this in Part 2). I’ve created a sales mindset assessment to give you an idea