“We aim to make X easier.” Make sure this impact is crystal clear. How does dealing with you make whatever challenge that lies ahead easier for the buyer? Amazon makes it easier to buy online. Tesla is making it easier to own an electric car. Microsoft makes it easier for every household to have a PC. What is your easy statement?

Even though these examples might come across as cruel and manipulative, the problem is not in the technique itself but the self-centered language used. Language can be changed. Instead of using terms like “trip wire,” some marketers and salespeople have started to use the term “welcome mat” (thanks to Ryan Lee for the suggestion). See the

But first, I want you to absorb this message: Selling is neutral. It’s like a handshake. It’s innocent in and of itself. The positivity or negativity of selling is more about how you apply the skills and knowledge you have of selling with the awareness of the impact your sales make. See, it’s very important that you suspend any negative

people who want to solve big problems in the world will need to sell their ideas—to the masses. This is no small task. If you want to be motivated to like sales, remember that everyone you look up to has done a great job of selling themselves.

Even professional salespeople have blocks we all face in the realm of sales. Our subconscious can take over and make us believe things such as I’m not likable; people won’t buy from me. Selling is sleazy. It’s not okay to be pushy. If someone doesn’t buy from me, I’ve done something wrong. This can play in our minds like an annoying whisper in a

But guess what? The need will still be there. Only the seller who is able to offer a perceived value that is higher than the price will get the sale, regardless of the true value.

it will sound something like this after ten minutes of annoyance from the kid: “HEY! NO MEANS NO! STOP ASKING.” Can you imagine the meaning created for this child? In this case, the child feels unsafe to ask for what they want. They learn that asking for what you want means your parents won’t love you. What

That salesperson probably doesn’t remember you. They won’t know the pain they caused. Only you hold on to that. It’s time to let it go. You will never know what was happening in their lives that made them do this to you. They could be evil, but most likely, they didn’t know better. They had their own priorities and thought that this was the only

This is a problem in the clarity of selling: How much is your product worth to the buyer? Is the value greater than what you ask for in return?