Selling out without selling out
“Sometimes it feels like your life is a job and your house is a store.” This is what it feels like in a world that’s already been sold.
Selling out without selling out
Our work can still be free and open across the internet while we offer “Director’s Cut” editions that invite people to explore and support us in more meaningful ways.
Yancey Strickler • Selling out without selling out
The feeling after a release sells out is euphoric. The kind of clear-cut validation that’s rare for creative people.
Yancey Strickler • Selling out without selling out
This is a healthy and constructive way to do capitalism, where there is equitable exchange also in psychological reward
The streetwear instinct for limited drops has its own roots in ‘90s culture — hip-hop, skateboarding, and their outsider status. The idea to do things limited, to intentionally craft a drop to make it special, if you know you know, echoes those ‘90s scenes.
Yancey Strickler • Selling out without selling out
Gradually and then suddenly creative people found themselves doing little but selling: selling ourselves, selling our work, selling our hobbies, selling anything we could to make a living.
Yancey Strickler • Selling out without selling out
The secret to selling out is making your release for the ones who will REALLY care about and treasure it. The other secret is that, done responsibly, it’s a way to reward ourselves too.