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We have conducted hundreds of segmentation studies for companies in dozens of industries and have concluded that the differences in people’s needs do not come from different demographics or psychographics. In fact, we have proven that demographic, psychographic, and behavioral and attitudinal data will nearly always fail to explain why customers ha
... See moreAnthony W. Ulwick • Jobs to Be Done
We Are All the Same Age Now: Valuegraphics, The End of Demographic Stereotypes
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