SCRAP_STRAT v 171

The art of stepping into an idea continues with seeking to understand. To spend the time to ensure that we have correctly understood the creative intent. For the fact of the matter is that until work is fully produced much of that intent resides in creative minds - not on the page or on the screen. Found imagery and footage, Midjourney renders, sto... See more

As a strategist, if you want rare insight, you need to have access to rare perspectives and those come from people, not publications or posts on social media.