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Scene creation engines and apprenticeships
Imagine building a membership ecosystem by studying how underground music scenes create belonging.
Zoe Scaman • The Synthesised Strategist
So, what is it that Rick Rubin does? How has he helped artists make their best music for almost half a century across such disparate genres and styles? The secret seems to be rooted in self-discovery. As Natalie Maines of the Dixie Chicks put it, Rubin “has the ability and the patience to let music be discovered, not manufactured”—or, to use our
... See moreHow Rick Rubin and Kanye West make groundbreaking creative work.
There’s a growing body of evidence that suggests new artists who are enjoying success are emerging from scenes they participate in or are creating around themselves.