Scale
Only when it was possible to probe very small distances on the atomic scale or very large velocities on the scale of the speed of light did serious deviations from the predictions from Newton’s laws become apparent. And these led to the revolutionary discovery of quantum mechanics to describe the microscopic, and to the theory of relativity to desc
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Innovation and wealth creation that fuel social systems, if left unchecked, potentially sow the seeds of their inevitable collapse. Can this be avoided or are we locked into a fascinating experiment in natural selection that is doomed to fail?
Geoffrey West • Scale
If we therefore insist on continuous open-ended growth, not only does the pace of life inevitably quicken, but we must innovate at a faster and faster rate.
Geoffrey West • Scale
As a physicist thinking about aging and death it was natural not only to ask about possible mechanisms for why we age and why we die but, equally important, to ask where the scale of human life span comes from. Why hasn’t anybody lived for more than 123 years?
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Equally surprising is that they scale sublinearly as functions of their size, rather than superlinearly like socioeconomic metrics in cities. In this sense, companies are much more like organisms than cities.
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Networks have evolved so that the energy needed to sustain an average individual’s life and perform the mundane tasks of living is minimized in order to maximize the amount of energy available for sex, reproduction, and the raising of offspring.
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Cities are remarkably resilient and the vast majority persist. Just think of the awful experiment that was done seventy years ago when atom bombs were dropped on two cities, yet just thirty years later they were thriving.
Geoffrey West • Scale
The point is that any variation among capillaries is extremely small compared with the many orders of magnitude variation in body size. For instance, even if the length of mammalian capillaries varied by a factor of two, this is still tiny compared with the factor of 100 million in the variation of their body masses.
Geoffrey West • Scale
This naturally raises the question as to whether the dynamics and structure of cities and companies are the result of analogous optimization principles. What, if anything, is optimized in their multiple network systems? Are cities organized to maximize social interactions, or to optimize transport by minimizing mobility times, or are they ultimatel
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