Say Hello to Stir

Underpinning Collectives is a seamless payment splitting functionality. Launch a new YouTube channel with others and split the AdSense revenue. Share a portion of podcast CPMs with featured guests. Refer an audience to another creator’s newsletter and earn a percentage of the associated subscriptions.

We’ve created what we are calling Collectives — a lightweight organization rooted in transparency that promotes cooperation and offers creators symbiotic growth opportunities.

Content development is often a solo endeavor, but it shouldn’t have to be. Through combined creativity, resources, and distribution, collaborations offer tremendous options for creators to progress. But historically ‘collabs’ have relied on solely goodwill and been precluded by issues with trust, incentive alignment, and payments.

Creating full-time isn’t a hobby, it’s a career; but creators today are expected to simultaneously serve as CEO, COO, and CFO while consistently producing engaging content on a daily basis. It’s an untenable position for even the most business-savvy individuals, and it’s an enduring challenge for creators everywhere.

The world is amidst a monumental power shift from Institutions to Individuals — the days when an institution could dictate what you create, when you create it, and how much your creation is worth are over.