that M&A is probably the best possible use of an incumbents cash flow: plugging an innovative product into an existing distribution channel instantly increases the value of that product.”
Acquisitions: The company has used M&A as an important growth tool. As per Ben Thompson’s about their Slack acquisition, “the fact that the company “buys growth” is often held up as a criticism, but the truth is
Cornered Resource: A large part of Salesforce’s growth can be traced back to its incredible team and leadership. Marc Benioff identified the problem, formed the company in 1999, and has grown the business
Cloud + SaaS pioneer: Salesforce was one of the first businesses to offer its products on its own servers. No need for on-premise installations, CDs or floppy disks. The company branded it “No Software” because software installations had such negative connotations. As we know, it has since sparked a monsoon of cloudbased SaaS businesses.