Sales Pitch: How to Craft a Story to Stand Out and Win

They want to understand potential pitfalls and how to avoid them. Buyers are looking for ways to understand what choices are available to them and how they should choose between them. This stands in stark contrast to what many companies are currently communicating across marketing and sales.

Marketing analytics platforms:

Customers don’t care about your features or capabilities, but they do care about what those features can do for their business.

2 Accommodate the salesperson’s need to do in-depth discovery.

The goal of a great sales pitch is to help customers understand all their choices, the trade-offs between each, and when to pick your solution.

The platform diagram:

4 Accommodate a product demonstration

their options. Buyers would like vendors to help them understand the trade-offs between different approaches to solving their problem.

The “marketecture” diagram: