Run Studio Run: How to operate and grow a small creative studio

–PAUL BARNES, COMMERCIAL TYPE

GRASS AND WHERE TO FIND IT: “When you start you always yearn for success and

–BRENT COUCHMAN, MONIKER Measurement is your way of keeping tabs on the health of your business, addressing problems before they become catastrophes, focusing on the numbers that are most important, and motivating your team. So, what should you be measuring? Big picture numbers Revenue Expenses

That’s grown into a more detailed list with info on what other studios were being considered for a project, what their price range is, and most importantly why did or didn’t they choose to work with us. This gives us a clear picture of how clients see us and has allowed us to communicate better on future projects.”

Retention How happy are clients with your work? (1–5 scale is fine) How happy are you with your clients? (1–5 scale is fine) When/how often will you check in with past clients? Which clients turn into repeat clients? STAY ALIGNED: